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The Clearance Sale actually indicates to the clearance of the old stocks in order to give space to the new. Since the old stocks that have not been sold remained, the companies or the different stores try to sell it off at a reasonable rate.

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As I drove through town earlier I saw a sign for a local monogram shop and a banner that said “Find us on Facebook”. Although I do not know the owners I was very proud of them (and I might add I am a fan of their page on Facebook).

That really made me start thinking about the retail industry and social media – How can a local retail store or local service provider find success with social media?

I must say I have several friends that own retail stores and can’t seem to wrap their minds around how beneficial social media can be for them.

It seems to me that the problem is that as a retail business owner you are focused on closing the sale when someone walks into your store. Building a relationship with that person to get them to buy later is a secondary issue. Not that this is bad, this is the way it has been done for a very long time. I know, I was raised in my grandfathers grocery store.

Can a retail store make sales on social media? Yes, but that should not be the main focus. Before I go on you may be wondering how a retail store can make a sale on social media – you could have a products page on your Facebook Fan Page which displays items and has an order now button, you could tweet about new items and include a link to your website where they can order, you could post videos to YouTube of your products with your website address at the bottom of the screen.
On Social Media Making The Sale is Not The Main Objective

It is important to understand that people (your potential customers) do not join social media sites to spend money. They are there to reconnect with old friends and family, make new friends, research products and get recommendations from their friends and family.

They are not there to be sold and they will quickly block you or delete you if they feel like that is your main objective.

So knowing this, how can a retail business benefit?

You must focus on building a relationship! People need to know you, then they start to like you, then hopefully they will start to trust you and at that point, once they trust you, they will buy from you. They are then referred to as qualified buyers. They have already made up their mind that you are a good person for them to do business with.

Top 3 things to do or not do with social media!

1. Add value to their life – You can do this by sharing valuable information. Not just about your products or services but about things relating to your industry. Let’s say for example that you own that monogram shop I was talking about – maybe you can find articles or videos about babies or weddings or back to school that would add value to your potential customers life. Not necessarily about monogramming but if it was that would be helpful.

2. Use social media to build your leading authority(expert) status – People prefer to buy from those they think are experts in their field. How can you do this?

* You could blog and post your blog entries on Twitter, Facebook, LinkedIn and any of the many other sites.
* You could make videos and post them to YouTube and then to all the other sites.
* You could write a short book or ebook about your industry.

3. Don’t try to sell to them – do things to move your relationship off of the social media sites to sell.

* Offer them something for free to opt-in to your email list. Yes retail stores should have a mailing list.
* Post your blog entries so that they will visit your website and once there check out your products and services.
* Create contests or challenges to get them involved with you off of the social media sites.

Social media sites offer you, as the retail business owner, the ability to expand globally. The number of people on them at any one time is staggering. Do yourself a favor and pay attention to what is going on in the world of social media.

Michele Scism is a Business Strategist who specializes in teaching service professionals and business owners how to grow and expand their businesses using better marketing strategies and business success strategies designed to increase sales and profit.

She publishes a bi-weekly ezine called Decisive Success Strategies which, along with her website, provides how-to articles and lots of free tips for business owners serious about creating a powerful marketing strategy for their business. Get your success strategies and free tips at http://DecisiveMinds.com.

Harley Rivet is an internet marketing specialist who provides website strategy, online marketing, and social media consulting. He helps clients identify and implement emerging technologies that can make their marketing better. With over ten years of experience in the interactive industry he has worked with clients such as ESPN, CN Rail, Rogers and Tim Hortons. If you like what you read here, check out more kick-butt resources at his blog http://harleyrivet.com/blog. If you would just like to snoop check him out on twitter @HarleyRivet or on LinkedIn http://ca.linkedin.com/in/harleyrivet

Article Source: http://EzineArticles.com/?expert=Harley_Rivet

Where can you go to find a truly effective free social media marketing plan? Most people in business and in the online marketing industry understand that social media is a massively, powerful way to network and promote your business, but what are the best ways to use it so that you will be noticed and taken seriously? Well here is a free social marketing plan that you can start using now to improve your online marketing efforts today.

Free Social Media Marketing Plan- The Top 4 Ways to Use Social Networking and Media for Online Marketing:

1- Social Bookmarking: This is a clever way to essentially give your content more votes and improve its ranking on the search engines. Simply use a bookmarking site such as Digg or Propeller to bookmark a link to an article or video that you have done and instantly improve your rank on Google or yahoo.

2- Forums: Another great method of free social media marketing is to participate strategically on online discussion forums. Provide value and helpful links and info while also providing links back to your websites or blogs through anchor texting.

3- Social Networking: Twitter and Facebook are excellent free social media marketing tools that you can use to promote your business while making fantastic connections and contacts to share helpful tips with and provide more opportunities for driving traffic to your websites and getting more prospects. Just be sure to have a balance. Remember that social networking is all about making a connection and providing value. Never make a nuisance of yourself by just spamming and posting your links all day long.

4- Keyword Research: While this may not appear very social at first glance, it is so important to keep in mind that with everything you do online to market your business as well as any free social marketing, it is absolutely critical that you remember to use relevant long-tail keywords within your posts to be sure that the search engines will find your content and give you priority placement among the search page results.

When it comes to free social media marketing, and any of the other most popular internet marketing tactics, is often not enough to just use a free word tracker tool to do your keyword research, but there is a company that offers over 10 hours of professional keyword research to their members while providing massive lists of the best keywords to use within your online marketing campaigns and titles so be sure that you do your homework to locate the best Online Marketing program to ensure that you will have an edge on your competition and stand out in the marketplace!

Where to go to Learn Social Media Marketing:

Remember, that free Social Media Marketing and Networking is a technique that requires patience, balance and careful strategy. Be sure to look for a legitimate Internet Marketing school and mentor with the experience to train you to be as effective as possible in all your online marketing efforts. You must provide value and connect in an honest and open way. Remember, that people don’t care how much you know until they know how much you care!

Next, continue learning more about obtaining your own Free Social Media Marketing Plan -Fill in the form on the first page and then watch the videos on Step #3 of the second page to learn more about Social Media Marketing and the other Top Online Marketing Strategies that you can Start using Today to Make Sure Money Online!

Emily Stoik is an Online Marketing Coach and Corporate Trainer for what is arguably the World’s Largest Internet Marketing School available today. Specializing in Article Marketing, Social Media Networking and other Internet Marketing techniques, she and her husband train both Total Beginners and Seasoned Pros around the world to achieve Financial Freedom through proven business tactics and on-going education to stay ahead of the trends and remain competitive in the marketplace.

Whether it is for brand continuity or cost savings, many businesses are handling their own social media updates – posting their own Tweets, managing Facebook and creating blog posts. Oftentimes this places the social media content of a business in the hands of inexperienced web writers. For the company CEO or Veep staring at the screen wondering where to begin, here is the answer to the timeless question: “what should I tweet about?”

Never start a blog post with “sorry it’s been a while since I blogged;” and never Tweet “what should I Tweet about?” We need to save our electrons.
When social media marketers talk with clients about Twitter, the client will likely say something along the lines of: “What do I have to Tweet about? We market real estate license training.” This is especially odd if the client doesn’t actually offer real estate license training.

A good rule of thumb is this… if your company, products or services are of interest to anyone, and if you search Twitter and find those “anyones” are some of Twitter’s 100 million uses, then you have something to Tweet about.

For example:

1. Join the conversation. Just make sure to avoid cliches like “join the conversation”. Somebody is out there right now talking about real estate license training. Comment back to what is out there. Agree. Disagree. Re-Tweet things that are meaningful. Build on active discussions.

2. Tweet about what everyone is talking about. Discuss how oil companies do real estate license training (somewhere, at some time, past or present, that did/will make sense). Talk about BP’s safety and training records. Make sure to use a hash tag (#) so your Tweets can be found. Looking for the most popular topics? Try Trending Topics or TweetStats.

3. ” What to Tweet?” How ’bout what no one else is Tweeting about. If you can be If you can be the first to break news the Re-Tweets are all yours. Got a scoop on an industry event? Hearing a big announcement at a conference? Have a truly innovative way to do something that your followers care about? Did you do something very funny, outrageous, edgy or useful? Break news on Twitter first, chances are it’s your best communication channel to spread the word fast.

Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.